Search & performance
Gabriela Bogdanova
Search Marketing Specialist
Search marketing specialist with hands-on expertise in SEO, paid search, and content strategy. I help businesses grow their visibility across organic and paid channels—whether as part of an in-house team or as an independent consultant. I develop search strategies, manage Google Ads campaigns, optimize website structure and content, and translate performance data into clear, actionable decisions. I also design and deliver training programs that help teams build search marketing confidence in-house.
About
Search marketing specialist with hands-on expertise in SEO, paid search, and content strategy. I help businesses grow their visibility across organic and paid channels—whether as part of an in-house team or as an independent consultant. I develop search strategies, manage Google Ads campaigns, optimize website structure and content, and translate performance data into clear, actionable decisions. I also design and deliver training programs that help teams build search marketing confidence in-house.
Search strategy & organic growth
Keyword research, SEO auditing, on-page optimization, and content that improves visibility in traditional and AI-driven discovery (GEO).
Performance marketing & paid search
Google Ads campaign management, structuring, bid optimization, and alignment with broader digital marketing goals.
Training & enablement
Workshop design and delivery on SEO, SEA, and tools such as Google Ads, Search Console, and SISTRIX so teams can run search in-house.
Skills
Professional
Technical
Tools & Software
Projects
SEO & GEO Video Training
Video training on SEO and GEO: how search engines and AI-driven systems evaluate and surface content. Covers core SEO principles, common pitfalls, and the shift toward AI-based discovery.
- Structured narrative from fundamentals to AI-search context
- Practical framing for teams adapting to changing search behavior
Clearer in-house understanding of SEO, GEO, and modern discovery
Digital Presence & Branding Setup
Built a client’s digital presence from scratch: website, content, Google Business Profile and Search Console, job postings, and social media with consistent brand identity (2025/26).
- End-to-end launch from zero to live channels
- Integrated search and local visibility from day one
Cohesive online brand and discoverability for a new market entry
SEO & SEA Workshop Series
Three-part workshop series on SEO and SEA fundamentals: search strategy, keyword research, website optimization, and measurement, with hands-on work in Google Ads, Google Search Console, and SISTRIX (2025).
- Progressive curriculum from strategy to tooling
- Hands-on exercises with industry-standard platforms
Participants able to plan, execute, and measure search campaigns
Contact
Education
- M.Sc. Communication Science — University of Münster (2022–2024)
- B.Sc. Communication Science — University of Münster (2018–2022)
- Marketing Training — Marketing Academy, NetIt Center (2020)
Certificates
- Certificate in Advanced English (CAE) — Cambridge English
- Deutsches Sprachdiplom (DSD) — Kultusministerkonferenz
- Der ultimative HTML5 und CSS3 Komplettkurs — Udemy
- Google Analytics Certification — Google Digital Academy
Languages